“The future depends on what you do today.”
(Gandhi)
While AccountingDotNews – previously CA(SA)DotNews – was founded in 2011 in partnership with SAICA, this year is a milestone for our overarching brand DotNews, which celebrates 20 years in October. That’s 20 years of helping professional firms in South Africa to connect meaningfully with their clients through high-quality newsletters integrated with a full range of marketing services. From law firms and accounting practices to financial advisory firms, we have grown together, always adapting to the latest technology and marketing practices so you stay ahead.
Our journey: how DotNews got started
Back in 2005, smaller law firms were being outgunned by the big ones. They had fancy marketing departments, deep pockets, and the luxury of time. In those “dinosaur days”, monthly client newsletters were resource-hungry: written, printed, and posted at great expense. Smaller firms lacked the time, expertise, and resources to compete. That’s when LawDotNews was born — doing everything electronically (cutting-edge for the time), just as effectively but at a fraction of the cost. Our maiden issue launched in October 2005, a text-only email almost unrecognisable from the beautifully designed, web-based newsletters we produce today.
Since then, we have expanded: AccountingDotNews, FinDotNews, our service offerings, our content, design and technology – all have evolved. But our original promise remains: We make a full range of professional marketing services, accessible, affordable, and effective for firms of all sizes.
Why newsletters are at the heart of our marketing services
Newsletters have always underpinned our service offerings. Why?
- In these days of increased competition, staying connected with all your clients and potential new clients is vital for success
- Monthly newsletters are the perfect tool, keeping you top-of-mind always with your target market through quality, engaging content
- DotNews newsletters remain accessible to firms of all sizes and to all marketing budgets – no one need sit on the sidelines watching as their competition eats into their market share!
- We do everything for you so you can concentrate your efforts on servicing your clients’ needs.
Put our newsletters at the core of your marketing plan. They’re effortless, budget-friendly and highly effective.
What we’ve achieved in 20 years
Here are just a few of the markers that show how far we’ve come:
| Milestone | What It Means |
| Over the years we’ve been trusted by hundreds of law, accounting & financial advisory firms | Proof of long-term relationships built on trust and value delivered. |
| Newsletter services across three professions: LawDotNews, AccountingDotNews & FinDotNews | Each tailored to the particular needs of legal practices, accountants, and financial advisors. |
| Constant innovation: Our original text-only email has given way over the years to web-based templates, automation, and now the latest in AI tools | We embrace change so our clients remain at the cutting edge in a fast-changing environment. |
| New service offerings: Blog management, website design, social media management, email branding, and other tailored solutions | As the digital world evolves, so too do the needs of our clients. What began as a newsletter service has grown into a comprehensive marketing partner – a one-stop solution for all your communication and branding needs. |
| Keeping your client communication & trust at centre stage | Client retention, client acquisition, regular engagement, and maximised reputation matter more than ever. |
Looking forward: the future is powered by AI, clients & content
The marketing world for professional services is changing fast. AI-tools are now part of the conversation. Client communication channels are multiplying. Expectations for relevance, speed, and customisation are higher than ever. At DotNews, our goal over the next 20 years is simple: keep innovating, keep helping you meet your clients where they are, with content that builds trust, clarity, and impact.
How DotNews can help you
If you are looking for:
- A newsletter service provider who understands professional firm marketing – law firm marketing, accountant marketing, and financial advisor marketing
- A partner who can do everything for you – the writing, design, strategy, and delivery — freeing you to focus on what you do best
- A team that has been doing this since before “digital newsletters” were the “big new thing”
Then DotNews is ready when you are.
Here’s to the next 20!
Thank you to all our clients, partners, team members, past and present, for being part of this exciting journey. Let’s make the next 20 years even more remarkable.
If you run a professional firm (law, accounting, or financial advisory) and want to elevate your client communication, grow your brand, or simply engage more meaningfully with your clients, reach out to us at DotNews. Let’s talk newsletters, content strategy, and how to stay ahead in a noisy digital world.